Improve profits 10% based on integrated data insights
the AI-powered business operating system for consumer goods companies
Unlock 10% improvement in gross / contribution margin across your SKU catalogue
An integrated view of your business
Insight-packed dashboards updated daily, with all your key SKU, customer, fulfilment and financial metrics and data in one place, saving you hours a week.
Manage your business without needing to manually pull data from your channels, suppliers, and finance and CRM system
Integrate data from all storefronts and systems, pragmatically
Unlock pricing and distribution strategy
Understand where you are leaking profits from your D2C and B2B channels
Make granular pricing decisions based on up to date COGS information
View B2B customer history in one place to improve negotiation with retailers and distributors
Understand margins and COGS by SKU
Forecast deal economics and compare with retailer history
Track and plan promotions to increase CLTV
Identify where you can drive an increase in CLTV while keeping a close eye on LTV/CAC.
We helped a brand create and track a promotion schedule that helped convert first buyers into multiple buyers, increasing basket size and CLTV, while remaining at a good 3:1 CLTV/CAC ratio
We also helped them track referrals so they could identify
Learn from your best customers and improve your messaging
One consumable brand had a small number of very strong repeat consumers and large number of people who’d only bought one or two times.
We helped them identify their top 20 best customers, contact them and understand what was resonating with the brand
Then we helped them design a trackable referral and promotion schedule that helped them increase revenues 30%
3 steps to profit
Onboarding
We use a variety of connecting methods to get the data from your databases or cloud APIs
Then our AI powered approach maps your systems to a common data foundation and takes care of integration and differences and similarities between systems.
Our AI-enabled analyst speeds up source system analysis work 5x. It reads your system metadata, documentation, and provides then creates configuration templates that are used to create the data model foundation
From these templates we can build the data foundation in minutes,
Our Metrics AI agent then helps us define how your metrics are defined from your systems and generates the code.
Metrics & testing
Metric definitions specified in metadata for the most popular key metrics and situations
Common data quality rules are automated based on these metrics
The only ‘coding’ needed is some SQL to define any specific rules you have when integrating multiple systems.
Run and evolve
Your metrics are calculated based on your data daily or weekly depending on your plan
You also get insight into data quality issues that are affecting the metrics
We help you analyse the data to solve business problems
Uniquely, we also set up and support your team in data quality working groups to resolve issues at source
Why FMCG enterpreneurs choose Calon
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Fast
Get your first insights within 10 days of establishing connections to your systems.
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Detailed
All your critical metrics calculated at unit level - whether at order, subscription, customer, product or material - so metrics and your custom analytics are always consistent
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Integrated
Data from all your systems - whether CRM, ERP, payments, fulfilment, customer comms - integrated into one set of easy to use online dashboards - as well as data sharing with suppliers, customers and distributors
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Guaranteed
If we don’t identify measurable margin improvement opportunities within 90 days you get 3 months’ subscription free
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Risk free
We charge monthly with no minimum subscription, so if it isn’t working for you, there’s no tie in.
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Consistent
One source of truth, done in the right way for you, based on industry leading practices and business rules customised. All your fields in your systems are available for your analysts to use in their models.
FAQs
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Our solution provides exceptional value for organisations undergoing mergers, acquisitions, or divestitures. Here's how Calon streamlines this critical business transition:
Accelerated Financial Visibility
Day One Alignment: Establish unified financial metrics across both entities immediately, without waiting for complex system integrations
Decision Support: Access consolidated performance metrics to validate acquisition assumptions and identify integration priorities
Risk Mitigation: Quickly spot discrepancies in financial reporting methodologies between organisations
Strategic Flexibility
Integration Planning: Make informed decisions about ERP consolidation based on actual operational data rather than assumptions
Phased Approach: Maintain business continuity while systematically harmonizing processes and systems at your preferred pace
Standardised Metrics: Apply the acquiring company's financial standards to the acquired entity without disrupting ongoing operations
With Calon, you gain immediate financial transparency across your newly combined organisation, allowing your integration teams to focus on strategic priorities rather than struggling with incompatible reporting systems.
Our team have supported a number of M&A transactions and understand the unique challenges of financial integration during these pivotal business transitions.
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Absolutely. Our solution provides complete coverage of the essential metrics you need to run your business effectively:
Extensive Metric Library
Access to our catalog of over 200 pre-defined business metrics
Customisation to align with your specific industry and operational model
Integration with your existing hierarchies and reference data structures
Tailored to Your Requirements
Metrics can be refined through inclusions/ exclusions that match your business definitions
All metrics are defined consistently across your organisation, ensuring everyone works with the same financial language
Our system extracts and transforms all relevant data from your existing systems without requiring new data entry
Seamless Delivery Through Pulse
All metrics are immediately available through our AI-powered dashboarding solution, Pulse
Single source of truth for decision-making across departments
Consistent definitions eliminate the confusion of conflicting metrics from different systems
The key advantage is that once defined, these metrics remain consistent across your entire organisation—eliminating the common problem of different departments reporting conflicting numbers for the same business concepts.
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Yes. We offer Backbone and Pulse as a Native App option. Please get in touch with us at sales@calonanalytics.com
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While our standard subscription includes integration with common commercial platforms (Shopify, QuickBooks, Xero, Stripe), we apply a separate integration fee for custom-built applications and enterprise systems. Here's what you need to know:
Custom Integration Solutions
For proprietary or complex systems, we provide specialized integration services:
Custom-built internal applications: Systems developed specifically for your business operations
Enterprise ERPs: SAP, Oracle, Microsoft Dynamics, Infor, and other large-scale platforms
Legacy systems: Older applications that may require specialized connection methods
Industry-specific software: Specialized platforms for healthcare, manufacturing, logistics, etc.
Product data management (PDM) systems: Solutions managing complex product hierarchies and attributes
Custom CRM implementations: Heavily modified or proprietary customer relationship systems
Supply chain management platforms: Custom procurement or inventory management systems
Proprietary booking/reservation systems: Custom-built platforms managing appointments or resources
Our Approach
Each custom integration is assessed individually based on:
Complexity of the data structure and extraction methods
Volume of data to be processed regularly
Frequency of required updates
Technical accessibility of the source system
The integration fee covers the integration of a tailored data model that reliably extracts your data while preserving its business context and relationships. If you already have a trusted extract into Snowflake, we are very happy to use this -this is our preferred approach, allowing you to reuse existing extract pipelines.
Once integrated, these custom data sources become part of your unified metrics framework, with the same consistent reporting as all your systems
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We provide access to the calculated layer with daily aggregated metrics in Snowflake.
Enterprise customers can get access to the raw, granular data.
If you’re a startup/scaleup and want access to the raw data, please talk to sales@calonanalytics.com and we can work something out.
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We've implemented a comprehensive security architecture to protect your sensitive business data:
Infrastructure Security
Built on top-tier enterprise infrastructure providers (AWS, Snowflake)
Segregated database architecture with dedicated tenant spaces
Direct Snowflake access with mandatory two-factor authentication
Access Controls
Individual user accounts with multi-factor authentication required for all access points
No shared credentials or generic logins permitted
Authentication enforcement across all interfaces (dashboards, Excel/Sheets connections)
Data Isolation
Complete tenant separation at the database level
Dedicated access pathways for each client
No co-mingling of data between different organizations
Advanced Enterprise Protection
Field and record-level governance through QuantumZero integration
Granular data masking capabilities for sensitive information
Customizable access controls based on roles and responsibilities
Compliance Support
Detailed security documentation available upon request
Assistance with regulatory compliance requirements
Regular security assessments of our infrastructure
Our security model leverages the substantial investments made by our infrastructure partners while adding additional layers of protection specifically designed for financial and operational data.
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Just like in new connections, standard connectors are included in the subscription price. If additional testing is needed to cover migration then there will be a fee for this
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Rather than reinventing the wheel, we've strategically built Calon on leading industry platforms to deliver enterprise-grade capabilities with greater reliability and efficiency.
Our Technology Foundation
Data Platform: Fully committed to the Snowflake Data Cloud, leveraging its world-class security, performance, and continuous innovation
Transformation Layer: Built on dbt Core and its ecosystem packages, the industry standard for modern data transformation
Integration Framework: Utilizing specialized connectors (Fivetran, Matillion, Airflow, Snowflake native) selected for optimal performance with each source system
Visualization Platform: Dashboards built with Streamlit on Snowflake, maintaining consistent security protocols throughout and leveraging Snowflake Cortex and Claude AI agents
Web Infrastructure: Client-facing portals hosted on Heroku for reliability and scalability
The Calon Advantage
This approach allows us to:
Accelerate Implementation: Leverage proven components rather than building from scratch
Enhance Reliability: Benefit from extensive testing and production hardening across thousands of deployments
Focus Our Development: Concentrate our expertise on business logic and metrics definitions where we add unique value
Reduce Risk: Benefit from the massive security investments made by enterprise platforms
Future-Proof Your Investment: Automatically inherit platform improvements as our technology partners evolve
By building on these enterprise foundations, we provide a solution that combines the reliability of established platforms with the flexibility of our specialized metrics expertise—a more sustainable approach than custom-built alternatives that become technology islands.