Want to get up to date insights into your business with all the key metrics calculated daily?
AI-powered end to end business analytics for consumer products companies
Calon automates the metrics you need, when you need them, with GenAI-powered interaction
Lenses
Insight-packed dashboards updated daily, with all your key SKU, customer, process and financial metrics and data in one place, visualised as you need to see them
Use lenses in team alignments, tactical reviews and strategic decision making. Create a lens to share with investors as part of your data room. Get shared data from distributors (direct sales? or suppliers (sustainability? inventory? up to you)
All your metrics, not just sales and marketing
The most important metrics that matter for your consumer business, based on industry-leading practice, customised for you. Calculated in one place and available throughout Calon
Share your metrics directly with your investors, board and management as well as your finance, marketing and data analysts
Data quality
Gaps and ‘up to date-ness’ in your source data can wreak havoc with your metrics. Calon highlights any data quality issues that affect your metric results and we help your team fix the issues at source to stop them occurring in future
Your analytic data model
Your data scientists and analysts can analyse your data directly in Snowflake (or Excel/Sheets knowing they are using the same calculations for the metrics as you using to drive your decisions.
Secure, integrated data
You know that when you have more than one system, getting the right data together is painful
We take care of this. We extract data from all your critical systems, agree the rules with you, and ensure your data is up to date
Need to share data with customers, distributors and suppliers for insight or sustainability purposes? If you’re both on Calon this is SIMPLE
Either use your own Snowflake instance or our EU-Frankfurt instance
AI-powered dashboard generator
Calon Pulse represents the future of business intelligence - where complex data becomes instantly accessible through natural language. No more waiting days for analysts to build dashboards or struggling with technical tools - enter your dashboard request in a prompt, and a minute later you have your new dashboard.
3 steps that make us 10-20x faster than the competition
Onboarding
We use a variety of connecting methods to get the data from your databases or cloud APIs
Then our AI powered approach maps your systems to a common data foundation and takes care of integration and differences and similarities between systems.
Our AI-enabled analyst speeds up source system analysis work 5x. It reads your system metadata, documentation, and provides then creates configuration templates that are used to create the data model foundation
From these templates we can build the data foundation in minutes,
Our Metrics AI agent then helps us define how your metrics are defined from your systems and generates the code.
Metrics & testing
Metric definitions specified in metadata for the most popular key metrics and situations
Common data quality rules are automated based on these metrics
The only ‘coding’ needed is some SQL to define any specific rules you have when integrating multiple systems.
Run and evolve
Your metrics are calculated based on your data daily or weekly depending on your plan
You also get insight into data quality issues that are affecting the metrics
Uniquely, we also set up and support your team in data quality working groups to resolve issues at source
Why consumer & industrial product teams choose Calon
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Fast
We are up and running on your systems in a matter of days if we already have the templates, and within 2-3 weeks if not
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Detailed
All your critical metrics calculated at unit level - whether at order, subscription, customer, product or material - so metrics and your custom analytics are always consistent
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Integrated
Data from all your systems - whether CRM, ERP, payments, fulfilment, customer comms - integrated into one set of easy to use online dashboards - as well as data sharing with suppliers, customers and distributors
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Comprehensive
The metrics that matter to you - from your north star to your critical activities - updated automatically
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Growing
We grow as you grow - entrepreneurs often start with our entry-level subscription showing the core15 and healthcheck5 metrics, then expand out as they grow themselves
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Consistent
One source of truth, done in the right way for you, based on industry leading practices. All your fields in your systems are available for your analysts to use in their models.
FAQs
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Our pricing model is designed to scale with your business growth, offering predictable costs as your organization evolves.
For Startups & Scale-ups (Revenue-based pricing)
Early-stage startups (up to €250K annual revenue): €200/month with a one-time €500 implementation fee
Growth companies (€250K to €20M annual revenue): Starting at €300/month for companies under €1.5M, with linear scaling up to €20M
Enterprise clients (above €20M annual revenue): Customized pricing to accommodate greater complexity in data landscape and requirements
Key Terms
All new clients receive the first two months subscription-free (subject to qualifying systems)
Standard implementation fee equals three months of subscription
Subscription includes ongoing software access, regular updates, and standard support
This transparent approach ensures your investment in data infrastructure grows proportionally with your business value, avoiding disproportionate costs during critical growth phases.
Contact our team for a detailed assessment of your specific requirements and eligible systems.
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We have a basic product focused on startups with under €250k revenues / year and under 20 SKUs Please get in touch with sales@calonanalytics.com for more information
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Our solution provides exceptional value for organisations undergoing mergers, acquisitions, or divestitures. Here's how Calon streamlines this critical business transition:
Accelerated Financial Visibility
Day One Alignment: Establish unified financial metrics across both entities immediately, without waiting for complex system integrations
Decision Support: Access consolidated performance metrics to validate acquisition assumptions and identify integration priorities
Risk Mitigation: Quickly spot discrepancies in financial reporting methodologies between organisations
Strategic Flexibility
Integration Planning: Make informed decisions about ERP consolidation based on actual operational data rather than assumptions
Phased Approach: Maintain business continuity while systematically harmonizing processes and systems at your preferred pace
Standardised Metrics: Apply the acquiring company's financial standards to the acquired entity without disrupting ongoing operations
With Calon, you gain immediate financial transparency across your newly combined organisation, allowing your integration teams to focus on strategic priorities rather than struggling with incompatible reporting systems.
Our team have supported a number of M&A transactions and understand the unique challenges of financial integration during these pivotal business transitions.
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Absolutely. Our solution provides complete coverage of the essential metrics you need to run your business effectively:
Extensive Metric Library
Access to our catalog of over 200 pre-defined business metrics
Customisation to align with your specific industry and operational model
Integration with your existing hierarchies and reference data structures
Tailored to Your Requirements
Metrics can be refined through inclusions/ exclusions that match your business definitions
All metrics are defined consistently across your organisation, ensuring everyone works with the same financial language
Our system extracts and transforms all relevant data from your existing systems without requiring new data entry
Seamless Delivery Through Pulse
All metrics are immediately available through our AI-powered dashboarding solution, Pulse
Single source of truth for decision-making across departments
Consistent definitions eliminate the confusion of conflicting metrics from different systems
The key advantage is that once defined, these metrics remain consistent across your entire organisation—eliminating the common problem of different departments reporting conflicting numbers for the same business concepts.
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Yes. We offer Backbone and Pulse as a Native App option. Please get in touch with us at sales@calonanalytics.com
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While our standard subscription includes integration with common commercial platforms (Shopify, QuickBooks, Xero, Stripe), we apply a separate integration fee for custom-built applications and enterprise systems. Here's what you need to know:
Custom Integration Solutions
For proprietary or complex systems, we provide specialized integration services:
Custom-built internal applications: Systems developed specifically for your business operations
Enterprise ERPs: SAP, Oracle, Microsoft Dynamics, Infor, and other large-scale platforms
Legacy systems: Older applications that may require specialized connection methods
Industry-specific software: Specialized platforms for healthcare, manufacturing, logistics, etc.
Product data management (PDM) systems: Solutions managing complex product hierarchies and attributes
Custom CRM implementations: Heavily modified or proprietary customer relationship systems
Supply chain management platforms: Custom procurement or inventory management systems
Proprietary booking/reservation systems: Custom-built platforms managing appointments or resources
Our Approach
Each custom integration is assessed individually based on:
Complexity of the data structure and extraction methods
Volume of data to be processed regularly
Frequency of required updates
Technical accessibility of the source system
The integration fee covers the integration of a tailored data model that reliably extracts your data while preserving its business context and relationships. If you already have a trusted extract into Snowflake, we are very happy to use this -this is our preferred approach, allowing you to reuse existing extract pipelines.
Once integrated, these custom data sources become part of your unified metrics framework, with the same consistent reporting as all your systems
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We provide access to the calculated layer with daily aggregated metrics in Snowflake.
Enterprise customers can get access to the raw, granular data.
If you’re a startup/scaleup and want access to the raw data, please talk to sales@calonanalytics.com and we can work something out.
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We've implemented a comprehensive security architecture to protect your sensitive business data:
Infrastructure Security
Built on top-tier enterprise infrastructure providers (AWS, Snowflake)
Segregated database architecture with dedicated tenant spaces
Direct Snowflake access with mandatory two-factor authentication
Access Controls
Individual user accounts with multi-factor authentication required for all access points
No shared credentials or generic logins permitted
Authentication enforcement across all interfaces (dashboards, Excel/Sheets connections)
Data Isolation
Complete tenant separation at the database level
Dedicated access pathways for each client
No co-mingling of data between different organizations
Advanced Enterprise Protection
Field and record-level governance through QuantumZero integration
Granular data masking capabilities for sensitive information
Customizable access controls based on roles and responsibilities
Compliance Support
Detailed security documentation available upon request
Assistance with regulatory compliance requirements
Regular security assessments of our infrastructure
Our security model leverages the substantial investments made by our infrastructure partners while adding additional layers of protection specifically designed for financial and operational data.
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Just like in new connections, standard connectors are included in the subscription price and new custom connectors have a fee.
You probably want to keep the history anyway.
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Rather than reinventing the wheel, we've strategically built Calon on leading industry platforms to deliver enterprise-grade capabilities with greater reliability and efficiency.
Our Technology Foundation
Data Platform: Fully committed to the Snowflake Data Cloud, leveraging its world-class security, performance, and continuous innovation
Transformation Layer: Built on dbt Core and its ecosystem packages, the industry standard for modern data transformation
Integration Framework: Utilizing specialized connectors (Fivetran, Matillion, Airflow, Snowflake native) selected for optimal performance with each source system
Visualization Platform: Dashboards built with Streamlit on Snowflake, maintaining consistent security protocols throughout and leveraging Snowflake Cortex and Claude AI agents
Web Infrastructure: Client-facing portals hosted on Heroku for reliability and scalability
The Calon Advantage
This approach allows us to:
Accelerate Implementation: Leverage proven components rather than building from scratch
Enhance Reliability: Benefit from extensive testing and production hardening across thousands of deployments
Focus Our Development: Concentrate our expertise on business logic and metrics definitions where we add unique value
Reduce Risk: Benefit from the massive security investments made by enterprise platforms
Future-Proof Your Investment: Automatically inherit platform improvements as our technology partners evolve
By building on these enterprise foundations, we provide a solution that combines the reliability of established platforms with the flexibility of our specialized metrics expertise—a more sustainable approach than custom-built alternatives that become technology islands.